Being in the furniture business since 2000, Highland Chair Co. is a staple in the Burlington community for your chair needs. Their wide selection of fine chairs and their exceptional customer service is something they're known for and they wanted to bring that experience online and into today's digital landscape.
After discussing their goals and needs for their business, the following requirements were determined:
Before I began designing the website the branding refresh needed completing. With being such a well-known name in the community for almost 20 years, trying to refresh the brand image while still keeping true to their origins was something important to take into consideration. With the products in their showroom being modern and stylish, I wanted to convey that feel while still using their original logo. I decided to pair the original logo with a script typeface and it made all the difference.
The website design was where I wanted to really bring experience of the store to the online space. I kept everything very light and clean making the content and images really stand out. I kept the clean and simple layout through the entire website, included a lightbox gallery of their products and all of the necessary business details. By also having a simple contact from and business information, as well as styled (and responsive) confirmation email templates, it brings the experience and customer service online.